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National Repository of Grey Literature

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Strategická analýza Severočeských dolů, a.s. Bucifalová, Veronika ; Kovář, František (advisor) ; Kovář, František (referee) Tato bakalářská práce se týká zpracování strategické analýzy minulého vývoje a současné strategické pozice společnosti Severočeské doly, a.s. na trhu s hnědým uhlím v České republice pro formulaci závěru o dlouhodobé strategii společnosti. Pro vyvození závěru jsem použila několik metod pro interní a externí analýzu prostředí, které byly teoreticky popsány v první části práce. V praktické části jsou jednotlivé metody aplikovány na společnost a následně jsou zmíněny závěry z jednotlivých analýz. Detailed record

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