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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Mobile Marketing in Czech Republic
 Šrámek, David ; Stříteský, Václav (advisor) ; Lenk, Jiří (referee)
Main topic of the Master's Thesis is mobile marketing in Czech Republic and the goal is to describe development of mobile devices, provided services and usage in marketing and marketing communication. Theoretical part is concerning development of the mobile devices and services where each topic is followed by a case study. Practical part contains quantitative and qualitative research. Quantitative on-line based research was conducted on sample of 100 deliberately chosen users. Main goal of this research was evaluation of average user experience with mobile marketing. Qualitative research was conducted by guided discussion with experts in the area of mobile marketing. Main goal of the research was assess actual scope of the use by marketers in context of the situation on the Czech market and discuss future development of this area.
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Clients opinion on mobile providers external communication in CZ
 Sámek, Michal ; Francová, Tereza (advisor) ; Králová, Lenka (referee)
Analysis examines the clients opinion on external communication of three main mobile providers in CZ.
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