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Possibilities of electronic commerce
Burešová, Tereza ; Šálková, Daniela (advisor) ; Navrátilová, Miroslava (referee)
The bachelor thesis is focused on the preferences and behavior of consumers when they shop on the internet. The thesis consists of two parts, the first part is the theory and the second part is my own research. The theoretical part contains basic terms related to the problem. It summarizes also options of payment, security or internet frauds. The very last part deals with the legal regulations of electronic commerce in the Czech Republic. The second part is based on my questionnaire survey which is focused on understanding the behavior and preferences of consumers when they shop on the internet. I made the assumptions which were approved or disapproved by the survey results. My suggestions and recommendations for e-shop owners, how to improve consumers confidence, and definition of problems with online shopping are given at the end.

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