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Legal and economic issues of business in e-commerce with fashion
Komínová, Jana ; Boháček, Martin (advisor) ; Patočka, Radim (referee)
In this diploma thesis at the first part I will discuss the creation of a business plan for an online store with fashion. This means that I will draft the characteristics of business opportunities, determine the objective of the business plan, analyze the market and competition and create marketing and financial plan together with a timetable for implementation of the project. The second part of this work will focus on the legal aspect of doing business online. So I define the rights and obligations for the establishment of electronic commerce, mention consumer protection according to current legislation and especially describe cooperation with foreign suppliers.

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