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Relationship between perceptual and structural variation of human faces: cross-cultural comparison
Pavlovič, Ondřej
ONDŘEJ PAVLOVIČ RELATIONSHIP BETWEEN PERCEPTUAL AND STRUCTURAL VARIATION OF HUMAN FACES: CROSS- CULTURAL COMPARISON ABSTRAKT The perception of facial features is a fundamental aspect of human culture, influencing daily interactions and relationships. This thesis explores the cross-cultural dynamics of facial perception. First, the theoretical introduction establishes the centrality of facial perception across cultures. Empirical studies included in this thesis elucidate the convergence and divergence of attractiveness standards among cultures. Additionally, this thesis explores the interplay between facial shape dimorphism, color dimorphism, and typicality across a wide variety of populations. The context of Vietnamese immigrants in the Czech Republic offers a unique lens to study the impact of the sociocultural environment on facial perception and preferences. By analyzing attractiveness assessments provided by Czech Europeans, Czech Vietnamese, and Asian Vietnamese raters for Czech and Vietnamese faces, the studies included in this thesis further elucidate the convergence and divergence of attractiveness standards across these groups. The results of these studies underscore the role of facial averageness as a universally significant trait in attractiveness judgments. Studies added to the appendix explore...
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Relationship between perceptual and structural variation of human faces: cross-cultural comparison
Pavlovič, Ondřej ; Kleisner, Karel (advisor) ; Třebický, Vít (referee) ; Marcinkowska, Urszula (referee)
ONDŘEJ PAVLOVIČ RELATIONSHIP BETWEEN PERCEPTUAL AND STRUCTURAL VARIATION OF HUMAN FACES: CROSS- CULTURAL COMPARISON ABSTRAKT The perception of facial features is a fundamental aspect of human culture, influencing daily interactions and relationships. This thesis explores the cross-cultural dynamics of facial perception. First, the theoretical introduction establishes the centrality of facial perception across cultures. Empirical studies included in this thesis elucidate the convergence and divergence of attractiveness standards among cultures. Additionally, this thesis explores the interplay between facial shape dimorphism, color dimorphism, and typicality across a wide variety of populations. The context of Vietnamese immigrants in the Czech Republic offers a unique lens to study the impact of the sociocultural environment on facial perception and preferences. By analyzing attractiveness assessments provided by Czech Europeans, Czech Vietnamese, and Asian Vietnamese raters for Czech and Vietnamese faces, the studies included in this thesis further elucidate the convergence and divergence of attractiveness standards across these groups. The results of these studies underscore the role of facial averageness as a universally significant trait in attractiveness judgments. Studies added to the appendix explore...
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Intercultural Marketing: cultural comparison of Saudi Arabia and the Czech Republic, with implications for basic marketing mix
Bursíková, Johana ; Novák, Michal (advisor)
The goal of this bachelor´s thesis is to describe and demonstrate on a practical example how can cultural differences influence marketing strategy on global markets. In the theoretical part of this thesis, I am describing different types and cultural differences, how they are interconnected with our perception of marketing communication, how they can reflect on the marketing mix of a global company and influence the communication strategy. In the practical part of this thesis, I am analyzing the marketing mix of Czech cosmetics company Dermacol on Czech and Saudi Arabian market. I am comparing the two cultures and describing them according to the methods of cultural dimensions of Geert Hofstede.
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