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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Determinants of Customer Satisfaction in Shopping Behavior
 Joukl, Jiří ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
The goal of this Bachelor Thesis is to describe the regularities of customer behaviour, to describe the consumer decision process, to aim to the post-acquisition process and methods of its analysis and to apply the acquired knowledge to the analysis of the post-acquisition behaviour of the customers of the Czech telecommunication company Telefonica Czech a. s.
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Determinants of Customer Satisfaction in Shopping Behavior
 Zeman, Matěj ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
The goal of this Bachelor Thesis is to describe the regularities of customer behaviour, to describe the consumer decision process, to aim to the post-acquisition process and methods of its analysis and to apply the acquired knowledge to the analysis of the post-acquisition behaviour of the customers of the Czech telecommunication company Vodafone Czech Republic a. s.
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