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Výskyt metanolu ve víně a lihovinách a jeho působení na lidský organismus
Osičková, Klára
The bachelor thesis "The occurrence of methanol in wine and spirits and its effect on the human body" describes the basic components in wines and spirits and the influence of individual substances on the overall quality of the product produced. The main topic of the work is methanol, which includes the chemical and physical properties of methanol, methods of determining its content and its formation in alcoholic beverages. The next part of this thesis deals with the effect of methanol on human organism. First it describes its effects in the body, symptoms of methanol poisoning and last but not least the provision of first aid in case of suspected poisoning by this substance. The work describes how to avoid poor quality alcohol and thus poisoning. At the end of the thesis there is a maximum amount of methanol content in individual spirits and there is also a citation of the Act on alcohol, which stipulates the requirements for the production of alcoholic beverages. The final point is the methanol affair describing the course of the entire tragic event that happened in 2012.
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Methanol affair in the czech media
Kolátorová, Lucie ; Šoltys, Otakar (advisor) ; Zezulková, Markéta (referee)
This thesis deals with the medialization of public health-threatening events associated with the methanol affair, which appeared in Czech republic in September 2012. The thesis examines the ways in which selected four national newspapers informed the public about that case. The theoretical part presents concepts through which it is possible to look at the functioning of the media - their role in society, patterns and routine ways of media production, their role in case of emergencies and crises. Analytical part first outlines the methodological basis and consequently represents the outputs of quantitative and qualitative research. The quantitative part mainly describes how much space was in the examined newspapers provided with the affair, what kind of sub-themes were most accented, how much importance was over time attributed to the affair, what the motives were displayed in the published photographs, to what extent was preserved news neutrality of published headlines. The qualitative part of the research focuses on the linguistic tools used in articles in term of neutrality, on non-verbal expression tools and in detail illustrates how the examined newspapers reported about specific events associated with the methanol affair.
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Metanol v lihovinách a možnosti jeho detekce
Němec, Michal
The Bachelor thesis "The methanol in spirits and possibilities its detection" describes the basis alcohols, their occurence and properties. The detailed description of methanol, its chemical and physical properties, use, manufacture and physiological effects are described. The work was also focused on ethanol, its production, properties, metabolism and its wide range of applications. The work refers to a danger of methanol and ethanol and what they can cause when they are eaten. Part of Bachelor thesis is devoted to the possibilities of methanol detection, where the methods of methanol detection in spirits with a focus on the determination of methanol by gas and liquid chromatography are described and the description of the lesser known methods as well. The work also describes the methods, which are used for detection of the presence of methanol in spirits that exist on the Internet and where their functionality is not proven and these are dangerous due to the possibility of subsequent methanol poisoning. Conclusion of the literary part is dedicated to the legislation about spirit drinks. The new law about mandatory labeling of spirits, which arose in connection with the methanol affair is mentioned as well. The practical part was focused on the applicability of the method for methanol detection in spirits, which is described in the literature. It has ben proven that the certified method is not suitable to detect the presence of methanol in spirits.
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Marketingová opatření výrobců lihovin v souvislosti se změnami na trhu alkoholických nápojů
Francová, Darina
FRANCOVÁ, D. Marketing Measures of Distilled Beverage Manufacturing in Regards to Changes on Market with Alcoholic Beverages. Diploma Thesis. Brno: MENDELU, 2014. Diploma thesis focuses on a proposal of marketing measures to help distilled beverage manufacturers to face harmful events. An analysis of administered changes on the market with alcoholic beverages is provided and the impact of such changes on the economic situation of the Czech Republic is identified. An impact from administered changes to business activity and economic results of selected businesses active on the market of distilled beverages is also recognized. Other countries response to a similar situation on the market with alcoholic beverages is compared to Czech statutory authorities response. A questionnaire study is executed in order to trace the impact of a methanol case on consumers' behavior of residents of Olomouc County. Based on a combination of results obtained from questionnaires and theoretical knowledge, a series of marketing measures designated to distilled beverage manufactures active on the market is suggested. These measures are based on critical communication as well as on the use of promotional activities after the crisis subsided.
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Evaluation of economic situation of Rudolf Jelinek a. s. for the years 2008 - 2012
Síleš, Radek ; Daněk, Stefan Svatopluk (advisor) ; Marek, Petr (referee)
Goal of this bachelor thesis is to evaluate economic situation of Rudolf Jelinek a. s for the years 2008 -- 2012. In this work are used traditional economic measures and the analyzed company is compared with other firms from branch as well. Work is dividend into to parts -- methodical and practical. There is an explanation of methodology of economic measures in the first part. In the second part is shortly introduced company Rudolf Jelinek a. s., however, majority of the part focuses on application of economic measures. The last part of work summarizes all results of performed economic measures.
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