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Proposal of Company Development Strategy
Václavík, Tomáš ; Luňák, Libor (referee) ; Koráb, Vojtěch (advisor)
The aim of this thesis is to find an appropriate strategy, which the company should use in the future, This finding gives us a particular strategic and financial analysis. The outcome of these analyzes will be put in a SWOT analysis, where all the data will be summarized in individual points. Furthermore, a decision will be made based on the SWOT analysis, how the company should be run, in other words, we choose the future strategy from the particular SWOT quadrant.
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Industry 4.0 - readiness of industries
Papcunová, Zuzana ; Lorenc, Miroslav (advisor) ; Martínez, Felipe (referee)
The bachelor thesis describes the highly discussed topic - Industry 4.0 and its current and future intervention in the metallurgical enterprises. In the theoretical part of the thesis is a presentation of the concept of Industry 4.0, state concepts, economic situation in industry and the position of Slovak and Czech Republic in the world of industry. A goal is to find out how metallurgical enterprises are ready for this new industrial revolution. A questionnaire survey among practitioners in specific metallurgical firms in Slovakia and Czech Republic will show new challenges are perceived with the advent of new technologies and when they could become a standard.
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Proposal of Company Development Strategy
Václavík, Tomáš ; Luňák, Libor (referee) ; Koráb, Vojtěch (advisor)
The aim of this thesis is to find an appropriate strategy, which the company should use in the future, This finding gives us a particular strategic and financial analysis. The outcome of these analyzes will be put in a SWOT analysis, where all the data will be summarized in individual points. Furthermore, a decision will be made based on the SWOT analysis, how the company should be run, in other words, we choose the future strategy from the particular SWOT quadrant.
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Analysis of marketing strategy of the company Jamex s.r.o. on Slovak market
Jancová, Andrea ; Zamykalová, Miroslava (advisor) ; Pacek, Peter (referee)
This bachelor thesis deals with the marketing strategy of Slovak company JAMEX s.r.o., which is a seller and producer of metallurgical material and reinforcing steel. The aim of the thesis is to analyse current marketing strategy of the company, create situational analysis, SWOT analysis and describe its marketing mix. The obtained data helps to suggest improvements and decide what measures should be taken in order to strengthen the position on the market. Furthermore, the last part of the thesis analyses the Czech market as an opportunity for the company to expand in foreign country and specifies the main advantages and disadvantages it may be facing on the new market.
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Financial analysis of metallurgical industry in certain European countries
Rón, František ; Bobek, Michal (advisor) ; Šmídová, Radana (referee)
The main purpose of this thesis is to analyze the metallurgical industry in certain European countries -- in Czech Republic, Poland, Slovak Republic and Slovenia during the period from 2006 to 2010. Further was made a comparative analysis of chosen representative (U. S. Steel Košice, s.r.o.) with Slovak metallurgical industry. There is also examined, if so called financial crisis, which started in 2007 in USA, influenced the metallurgical industry. Financial analysis is made by classic profitability ratios, liquidity ratios, activity ratios, debt ratios and also by horizontal and vertical analysis of financial statements. For obtaining of input data was used database Amadeus.
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