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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Selection and Implementation of Analytical Tool for E-commerce Website
 Coufal, Daniel ; Koch, Miloš (referee) ; Luhan, Jan (advisor)
The bachelor thesis focuses on the selection and implementation of an analytical tool for the purpose of measuring specific events according to the new analytical strategy implemented within a specific e-commerce website. The theoretical part introduces the principles and individual concepts that are the building blocks in the other parts of the thesis. The analytical part presents an evaluation of the current state, the proposal of a new analytical strategy and the tools needed for its implementation. The practical part describes the implementation of this strategy.
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