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Media Education at the 2nd primary school from the perspective of the future teachers of civic education
HANDRLICOVÁ, Erika
This thesis deals with the teaching of media education at the upper primary school from the perspective of the future teacher of civic education. The first section defines some of the topics that are part of media education and media literacy, they provide the reader basic information about this issue. The practical part contains my own research, whose aim is to identify and compare the development of media education in different schools from the perspective of both pupils of the 9th class and the future teacher of civic education. Part of this practice section are results of the research whose aim was to investigate if teachers systematically and purposefully work with the cross-cutting theme of media education and how they integrate it into education. For the research there was used direct observation in the lessons and questionnaires for pupils of the 9th forms of primary school.
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The role of media in the leisure time of older citizents.
PINKAVOVÁ, Eliška
The magisterial thesis deals with problems of seniors' pastime activities regarding the media, especially television. The theoretical part describes and explains what a qualitative research means, what this research aggregates, what the term media means, what kinds and roles we can distinguish amongst the media. The thesis aims on the importance of the media as well. This work draws from a theoretical knowledge and a self qualitative research in the practical section. The research is based on having qualitative talks with seniors. The work should find out what kind of media is preferred among seniors and why, or what role the media play in everyday life of a senior. This thesis is also focused on pointing out the fact that more seniors interest themselves in learning how to work with the internet and how they benefit from using the web. In addition, I would also like to show how the contemporary seniors spend their leisure-time and how the media participate in their lives.
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The medias influence on the physical appearance of the North Bohemian Region inhabitants
HOLUBOVÁ, Pavla
Bachelor thesis called: Influence of Mass-media on Physical Appearance of people in the Ústí Region{\crq}q is focused on importance of physical appearance of (post)modern individual and increasing influence of media in the society. Theoretical part concentrates on subject of media, commercial advertising and physical appearance, and provides basic information on target area (The Ústí Region) which represents basic database for target population. Collection of primary data was carried out by quantitative research. Then, secondary data analysis: content analysis of documents, and interrogation method: questionnaire technique, were used. Content analysis of documents draws from literary sources, Internet documents, magazines and memoirs. The questionnaire was anonymous; it comprised of combination of in total 27 open a closed questions. Introductory questions were focused on general information on a respondent, following ones concentrated on influence of media (advertising, Internet, TV, etc.) on physical appearance of people in the Ústí Region. The objective of thesis was to find out if younger age categories were more influenced by advertising (media) at perception of their own look, mainly when they used products (creams, slimming products, diets,{\dots}) or services (manicure, hairstyling, fitness,{\dots}) supporting better physical appearance, than higher age groups. Hypothesis of the work: Influence of mass-media on physical appearance of people in the Ústí Region falls with age, assumed that younger age categories were more influenced by media than higher ones. The research, however, showed that majority of respondents was convinced that at examining their own appearance they were not influenced by media. It was, nevertheless, found out that the age category most influenced by commercial advertising (media) was just the category of respondents between 18th to 29th year of age. Most respondents state that they do not examine their appearance comparing themselves with celebrities in media and do not use make-ups and aids or products improving their look under influence of commercials or media. During processing of the results it became clear that there was a significant difference between men and women in being influenced by commercial advertising, or in using various make-ups or services improving their look. Since the thesis was not focused on research from respondent{\crq}s point of view, this kind of division is not part of its outcomes. The influence of media on physical appearance of people is interesting not only from sex, but also from age point of view, because current advertisement has, to a certain degree, impact on perception of physical appearance of respondents in different age categories.
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Interests Jung School and Teenagers in the Context Value Orientation and their Spare - time
RODOVÁ, Veronika
The thesis talks about the interests of young school age children and teenagers in the context with the value orientation and the use of free time. The goal is to show some interests of the two age groups, which are typical due to the age of these children. Further the thesis focuses on the institution of ``Dům dětí a mládeže Pelhřimov{\crqq}, as an example of an organization, which offers many free time activity for school children. By means of such activity this institution not only motivates young people to develop their interests, but it also contributes to valuable free time spending. The researches that are mentioned in the thesis are focused on the chosen age groups. There is also a part describing a project: ,,Není nám to jedno (We do care),`` which is appointed to both of the chosen age groups and its task is to find out ways of free time spending of school children in the Czech Republic. The research shows the importance of public media in the life of young people. Therefore the last chapter is dedicated to the media and their influence on the free time of school children. Both the positive and the negative influence are shown.
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THE INFLUENCE OF SOCIETY ON THE ORIGIN OF THE MENTAL ANOREXY
BÜRGEROVÁ, Michaela
Eating disorders constitute weighty corporate problem. Frequence their occurrence in population records always bigger growth. Each year is in Czech republic hospitalized at average 500 patient with mental anorexia. Public is effected modern diets that the no matter what already exploited from reducing reasons or for reasons by other digest on Czech soil boom comparable with others European countries. Presently one for many reasons fear from thickness is muck - raking obesity. World revue - bis to us like pattern eye - appeal push in skinny girls. Emaciated lady's attacks on girls at puberty from posters, envelopes magazines also television advertisements. No wonder that the girls thorough sensitive period sees selves themselves as unsightly, thick and hence unsuccessful. From effected research is perceptiblethat the media, also society, work life above all young girls, but on rise anorexia always partake several factors, hence come short of only pressure public.
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Influence of broadcasting upon the older school-aged children.
TROUPOVÁ, Miriam
MEDIA INFLUENCE ON BEHAVIOUR OF OLDER SCHOOL-AGED CHILDREN This bachelor work is concerning with the topic {\clqq}Media influence on behaviour of older school-aged children``. The topic of media influence is currently one of the very often discussed topics in public. People discuss this influence on children mainly in the negative association with agressivness, violence or negative sexual motivation. Rarely the positive influence as providing information, an opportunity for relaxing or providing amusement in the leisure time is mentioned. The aim of this work was to describe character of the leisure time of children at the age of 11 to 15 and the media influence that children perceive on themselves and on their school-mates and friends as well. There was also the contents analysis of the television broadcast completed that should validate the hypothesis saying that there are violent and sexual scenes shown on television in the time period 14.00 {--} 22.00. The first section describes the present situation of mass media and their ways of influencing their watchers. There are also specific features of childrens´ watching in comparison to the adults and the main positive and negative factors in television broadcast that could influence or threaten children and their psychical development. In the next three chapters the research including hypotheses, aims and the methodology of work is described. Results of the research among children and pedagogues are showed there in the graphical form and the review of the contents analysis of television broadcast can be also found there. In the last section there is the discussion, where methodology, results of the research among children and pedagogues, the contents analysis of television broadcast and literature are discussed and compared to each other.
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Influence of the mass media to society
Khauerová, Lucie ; Rosický, Antonín (advisor) ; Pavlíček, Antonín (referee)
This paper aims to provide readers with a complete view on mass media from their beginning through development in history and the role which information and communication technology play in their development. Main section presents the influence of the mass media to society and the possibilities how can people defend against it. Furthermore, the assets of the internet is presented. The purpose of this paper is to help readers realize that not every media is credible without any lateral intention. Without any doubt mass media influence society. Hence, it is important to reveal hidden risks. Moreover, few recommendations how to deal with mass media are given.
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Impact of global media on the creation of international policy. Case study: Middle East conflicts
Slezáková, Lucia ; Lehmannová, Zuzana (advisor) ; Havlová, Radka (referee)
Táto práca skúma vplyv globálnych masmédií na tvorbu medzinárodnej politiky počas vybraných konfliktov na Blízkom východe. Zameriava sa konkrétne na vojnu v Perzskom zálive a vojnu v Iraku. Jej hlavným cieľom je analýza, do akej miery môžu masmédiá ovplyvňovať proces tvorby medzinárodnej politiky resp. byť v nej využívané ako nástroj jej hlavných aktérov. Zhodnocuje, že masmédiá hrajú v medzinárodnej politike významnú úlohu ako nástroj propagandy. V budúcnosti sa stanú masmédiá kľúčovým faktorom pri zaisťovaní informačnej dominancie v nových konfliktoch. Masmédiá na Blízkom východe majú, ale zároveň potenciál stať sa nástrojom budovania demokracie.
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Vplyv globálnych masmédií na tvorbu medzinárodnej politiky
Slezáková, Lucia ; Lehmannová, Zuzana (advisor) ; Havlová, Radka (referee)
Táto práca skúma vplyv globálnych masmédií na tvorbu medzinárodnej politiky počas vybraných konfliktov na Blízkom východe. Zameriava sa konkrétne na vojnu v Perzskom zálive a vojnu v Iraku. Jej hlavným cieľom je analýza, do akej miery môžu masmédiá ovplyvňovať proces tvorby medzinárodnej politiky resp. byť v nej využívané ako nástroj jej hlavných aktérov. Zhodnocuje, že masmédiá hrajú v medzinárodnej politike významnú úlohu ako nástroj propagandy. V budúcnosti sa stanú masmédiá kľúčovým faktorom pri zaisťovaní informačnej dominancie v nových konfliktoch. Masmédiá na Blízkom východe majú, ale zároveň potenciál stať sa nástrojom budovania demokracie.
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Trendy ve vývoji rozhlasu jako komunikačního média
Medek, Tomáš ; Koudelka, Jan (advisor) ; Konvalina, Miroslav (referee)
Práce charakterizuje podstatné trendy, které se na rozhlasovém trhu v poslední letech vyvinuly. Postihuje jejich význam jednak pro možnosti marketingové komunikace, jednak pro možnosti daného média coby specifického produktu. Důraz klade na trendy ve vývoji rozhlasové reklamy, trendy v digitálním vysílání a pozici rozhlasu v mediálním mixu. Práce se zabývá klesající poslechovostí rozhlasu, fragmentací trhu, možnostmi digitálního vysílání nebo narůstajícím vlivem satelitního rozhlasu v USA. Zvláštní kapitoly jsou věnovány internetovému vysílání a podcastingu. Většina získaných dat pochází z amerických lokálních rozhlasových trhů.
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