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Marketing research of HC Sparta Praha fans' saticfaction
Mikšovská, Klára ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Marketing research of HC Sparta Praha fans' satisfaction Objectives: The main objective of this diploma thesis is to find out how satisfied were HC Sparta Praha fans with the quality and the quantity of services that were offered them during season 2010/2011. As the contribution of the diploma thesis I will propose, according to the outcome of the marketing research, new services that can HC Sparta Praha offer to increase the fans' satisfaction. I will eventually propose how to improve current services. Methods: I used a method of personal interview, electronic survey and observing in my diploma thesis. The method of personal interview was used for the preparation of a questionnaire. I interviewed employees of HC Sparta Praha's marketing department. The method of electronic survey was used for data collecting and I used observing when working in a Customer Care Centre and when attending HC Sparta Praha's home matches. Results: I found out, that HC Sparta Praha fans were satisfied with almost all services, that the club offered them. The most important thing, when attending home match, is a sport performance and the less important is a supplementary program. In total was the worst evaluation around number 3 ("not satisfied, nor dissatisfied"). Keywords: service, marketing mix in sport,...
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Marketing mix of FK Pardubice and proposals for its improvement
Šejvl, Martin ; Omcirk, Vilém (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of FK Pardubice and proposals for its improvement. Targets: Analysis of various marketing instruments that form the marketing mix sports club. Determine the views of fans for marketing the club and then suggest ways to improve the quality of marketing mix, which would lead to higher customer satisfaction and attendance of matches. Methods: Analysis of literature in the field of sports marketing, implementation and evaluation of the questionnaire, informal interviews, participant observations and case study analysis of the marketing mix. Results: To improve the quality of marketing mix have been suggested recommendations. Suggestions relate primarily expansion manpower, proactive communication with supporters and improving promotion. Key words: Questionnaire, marketing, marketing mix in sports, sports marketing.
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Marketing research of HC Sparta Praha fans' saticfaction
Mikšovská, Klára ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Marketing research of HC Sparta Praha fans' satisfaction Objectives: The main objective of this diploma thesis is to find out how satisfied were HC Sparta Praha fans with the quality and the quantity of services that were offered them during season 2010/2011. As the contribution of the diploma thesis I will propose, according to the outcome of the marketing research, new services that can HC Sparta Praha offer to increase the fans' satisfaction. I will eventually propose how to improve current services. Methods: I used a method of personal interview, electronic survey and observing in my diploma thesis. The method of personal interview was used for the preparation of a questionnaire. I interviewed employees of HC Sparta Praha's marketing department. The method of electronic survey was used for data collecting and I used observing when working in a Customer Care Centre and when attending HC Sparta Praha's home matches. Results: I found out, that HC Sparta Praha fans were satisfied with almost all services, that the club offered them. The most important thing, when attending home match, is a sport performance and the less important is a supplementary program. In total was the worst evaluation around number 3 ("not satisfied, nor dissatisfied"). Keywords: service, marketing mix in sport,...
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