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Marketing Communication of the Company
Šivelová, Terezie ; Kozumplík, Roman (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis deals with a concept of changes in the marketing communication of Vinum Moravicum, a.s. The first section analysis the theoretical bases. The following analytical section describes activities of the company and its contemporary marketing mix. This section also contains an analysis of the corporation’s background, SWOT analysis and a marketing research. The last section suggests changes and recommendations in the corporate marketing communication.
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Marketing Mix of Company
Vénosová, Tereza ; Sedláček, Jaroslav (referee) ; Kaňovská, Lucie (advisor)
The main goal of this bachelor thesis is to analyze the current situation of fitness centre “na Konečné” using especially analysis of marketing mix and situation analysis. These analyses are based on the theoretical knowledge, which are mentioned in the first part of the thesis. The most important part is aimed on the effectiveness of the current marketing mix and the possible improvements that can be made and which should lead to improved competitiveness of the fitness centre.
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Marketing Communication of the Company
Šivelová, Terezie ; Kozumplík, Roman (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis deals with a concept of changes in the marketing communication of Vinum Moravicum, a.s. The first section analysis the theoretical bases. The following analytical section describes activities of the company and its contemporary marketing mix. This section also contains an analysis of the corporation’s background, SWOT analysis and a marketing research. The last section suggests changes and recommendations in the corporate marketing communication.
|
|
|
Marketing Mix of Company
Vénosová, Tereza ; Sedláček, Jaroslav (referee) ; Kaňovská, Lucie (advisor)
The main goal of this bachelor thesis is to analyze the current situation of fitness centre “na Konečné” using especially analysis of marketing mix and situation analysis. These analyses are based on the theoretical knowledge, which are mentioned in the first part of the thesis. The most important part is aimed on the effectiveness of the current marketing mix and the possible improvements that can be made and which should lead to improved competitiveness of the fitness centre.
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