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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing costs influence on a particular group-buying website
 Flídrová, Barbora ; Kloudová, Dana (advisor) ; Rod, Aleš (referee)
This thesis examines a solution to the problem of measuring advertising effectiveness. Using econometric analysis influence of marketing costs on daily turnout is quantified. Analysed data were provided by a certain group-buying website and include information on revenues, marketing costs and number of visitors from June 2011 to July 2014. Econometric analysis proved to be a perfectly applicable method for measuring marketing results, both exogenous costs variables appeared to be significant and their positive effect on daily revenues was confirmed. Results obtained in the analysis enabled the group-buying website to optimise its marketing mix by spending its marketing budget more effectively.
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