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National Repository of Grey Literature

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Spotřebitelské úvěry, jejich marketingová komunikace a vnímání značek Maroušová, Alena ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee) Práce se zabývá spotřebitelskými úvěry z hlediska jejich marketingové komunikace, součástí je též výzkum postojů k úvěrům a známosti značek poskytovatelů spotř. úvěrů, jakož i subjektivních kritérií výběru úvěru. Práce obsahuje rovněž přehled zadlužení obyvatelstva ČR od 90. let 20. století do r. 2006. Detailed record

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