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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Purchase marketing strategy of Happy Day Concept
 Valentová, Klára ; Vinš, Marek (advisor) ; Mervart, Michal (referee)
This bachelor's thesis deals with purchase marketing strategy for the specific company. The aim of the thesis is to create this strategy for Happy Day Concept retail shops. The theoretical part has the task to introduce information about a purchase, marketing and a creation of a strategic document. In the practical part there are shops Happy Day Concept characterized, described the situational analysis of the actual state of purchase, main problems are summarized, the aims are set down and solutions concerning to tools of marketing mix are introduced.
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