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National Repository of Grey Literature

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Possibilities of using digital marketing in real estate sales on the example of the real estate project Byty Hejtmánkova Stachurová, Anna ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee) The bachelor thesis on the topic "Possibilities of using digital marketing in the sale of real estate on the example of the real estate project Byty Hejtmánkova" deals with the specific use of digital marketing tools in the past real estate project. The thesis aims to use the knowledge gained from the resulting analysis of the financial costs incurred, to apply them to the future project of Viladomy Řevnice, and propose practical steps to improve the use of individual tools. The thesis points out the wide possibilities of using digital marketing in the field of real estate sales for building the brand of a real estate agency and a database of investors and demanders. The theoretical part of the thesis deals with the theoretical anchoring of digital marketing and the individual tools used. The practical part analyzes the previous project Byty Hejtmánkova, segmentation of the target group, the tools used, and the financial resources spent. Then it presents a new real estate project Viladomy Řevnice and applies the acquired knowledge to the creation of specific recommendations that will lead to more effective use of digital tools and organization of sales within the project. Finally, the course of the sale of the Hejtmánkova Flats project is retrospectively evaluated and the findings for future use... Detailed record

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