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National Repository of Grey Literature

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Marketing sales activity Gallery of art Ferencová, Dagmar ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee) The aim of the thesis was to analyze the situation in contemporary Slovak art market and the characteristics of entities dedicated to the sale of works of art.This work deals with specific marketing problems in this area. At the end of the analyzed Matica slovenska as an important institution with a long tradition. Detailed record

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