Home > Search Results: keywords:"marketing of the services"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Strategy of a Selected Company
 Králová, Andrea ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This diploma thesis deals with the marketing strategy of a selected company. The selected company is a catering facility called Labyrint CBR (a restaurant, a café and a bar), which was situated at the square of Přemysl Otakar II. in České Budějovice. The theoretical part consists of two chapters. The first one deals with the term strategic marketing and the phases of the process of the design of the marketing strategy. The second chapter deals with the specific features of the services and the sector of catering and hospitality, which affect the design of the marketing strategy, and then it deals with the specifics of the marketing in this branch. The practical part deals with the analysis of the reasons of the failure of the company Labyrint CBR and the design of a suitable marketing strategy and marketing mix, which - in case of their well-timed implementation - should have saved this company.
Detailed record
Marketing strategy of a particular company
 Votavová, Alena ; Průša, Přemysl (advisor) ; Kukla, Jan (referee)
This thesis deals with the marketing strategy of a company F AIR spol. s r. o.,which is the first flying school in the Czech Republic and has its main domicile at the airport Benešov. The objective of this thesis is to introduce the products of the company, to analyse its marketing strategy and marketing environment, and finally to propose feasible changes of the contemporary strategy. To achieve this objective, I have applied several subanalyses and my own marketing research. The accumulated figures are evaluated in the final SWOT analysis. I have used this figures to bring up several changes, which could be conductive to the increase of the company's turnover and to the improvment of its customer's satisfaction.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English