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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Design of a Company Communication Plan
 Zápařková, Iveta ; Urbanec, Martin (referee) ; Kaňovská, Lucie (advisor)
This bachelor´s thesis discusses the proposal of communication plan of KM Beta company. The theoretical part explains the basic concepts related to marketing communication, in the second part, called the analytic part introduces KM Beta company and its activities in the field of communication with customers. In practical part suggests an optimal communication plan for the company's new business area- area of burnt bricks.
Detailed record
Design of a Company Communication Plan
 Zápařková, Iveta ; Urbanec, Martin (referee) ; Kaňovská, Lucie (advisor)
This bachelor´s thesis discusses the proposal of communication plan of KM Beta company. The theoretical part explains the basic concepts related to marketing communication, in the second part, called the analytic part introduces KM Beta company and its activities in the field of communication with customers. In practical part suggests an optimal communication plan for the company's new business area- area of burnt bricks.
Detailed record

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