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Reflextion of literary output in ČT in 2006, 2010 and 2014 broadcasting and their impact on readership
Cvrkalová, Petra ; Halada, Jan (advisor) ; Štoll, Martin (referee)
A purpose of the Diploma Thesis Reflection of literary output in Česká televize in 2006, 2010 and 2014 broadcasting and their impact on readership is to describe, summarize and compare reports dedicated to literature in selected Czech Television's programs, and then try to identify their influence on book sales and marketability of books. It summarizes the available evidence on the issue of reading culture, reading a book market surveys in the theoretical part, also mentions the definition of reviews and literary critique. In practical part it compares reports dedicated to literature in selected programs according to genre and language first, followed by comparison with the books' titles sales rank, as it is published on Union of Czech booksellers and publishers website. On the base of this comparison, this thesis tries to define the influence of the television broadcasting on books sales.
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Reflextion of literary output in ČT in 2006, 2010 and 2014 broadcasting and their impact on readership
Cvrkalová, Petra ; Halada, Jan (advisor) ; Štoll, Martin (referee)
A purpose of the Diploma Thesis Reflection of literary output in Česká televize in 2006, 2010 and 2014 broadcasting and their impact on readership is to describe, summarize and compare reports dedicated to literature in selected Czech Television's programs, and then try to identify their influence on book sales and marketability of books. It summarizes the available evidence on the issue of reading culture, reading a book market surveys in the theoretical part, also mentions the definition of reviews and literary critique. In practical part it compares reports dedicated to literature in selected programs according to genre and language first, followed by comparison with the books' titles sales rank, as it is published on Union of Czech booksellers and publishers website. On the base of this comparison, this thesis tries to define the influence of the television broadcasting on books sales.
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Distribution of chosen French products on the Czech market
CHLUPOVÁ, Tereza
This bachelor work aims to evaluate the distribution of chosen French products to the Czech market and uncovering the possibilities how to increase their marketability. The whole work consists of theoretical and practical part. The theoretical part gives an explanation of the basic terms of the marketing field which are important for the clarification of the issue of this work. It is focused on the characteristics of markets and their classification at the market of organizations and the market of a final consommateur. It explains the importance of the value for a final customer and it tries to describe the purchase behaviour of organizations and of the final consommateur. This part contains a brief presentation of market analysis and methods how to find out data and information. It deals in detail with the distribution which represents for each company a complex and an exacting process of shipping their products to the final consumer. The practical part is based on an analysis of the sales activities of the company Anglo Czech Ltd. It is concerned with the characteristics and development of French company called Prodifa, which is specialized in the manufacture of perfume atomizers and their charges and afterwards in their sale to distribution companies. This part gives a description of development and characteristics of Czech distribution company Anglo Czech Ltd., which is purchaser of several products of the French company. The work is devoted to the history of cooperation between these two companies and current methods of selling of French products on the Czech market. Also it tries to uncover new opportunities how to increase their marketability.
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The economics of the production of cereals in the Czech Republic
KABOŇOVÁ, Simona
The thesis examines the economics of the production of cereals in the Czech Republic by focusing on the importance of agriculture and by clarifying the role of state intervention in the cereal market. The main research interest was the outcome of economic activities in the respective production areas. Based on the observed data, a proposal for state regulatory measures has been drafted, which could aid in solving common problems connected with growing cereal crops on farms.
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