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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
International Marketing Strategy of the Selected Company
 Gálová, Sandra ; Šabatka,, Juraj (referee) ; Chlebovský, Vít (advisor)
The master’s thesis is focused on the international marketing strategy of the expansion of a Czech company, which is focused on the construction industry. The thesis is divided into three parts. The first part of the thesis provides the theoretical background. The second part deals with the analysis of the current situation with regard to the specific company and the market research on which it focuses. The third part includes the specific recommendations for expansion, based on the analytical part of the thesis.
Detailed record
International Marketing Strategy of the Selected Company
 Gálová, Sandra ; Šabatka,, Juraj (referee) ; Chlebovský, Vít (advisor)
The master’s thesis is focused on the international marketing strategy of the expansion of a Czech company, which is focused on the construction industry. The thesis is divided into three parts. The first part of the thesis provides the theoretical background. The second part deals with the analysis of the current situation with regard to the specific company and the market research on which it focuses. The third part includes the specific recommendations for expansion, based on the analytical part of the thesis.
Detailed record

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