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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Entry of the new internet portal into the Czech market and its marketing strategy
 Klimková, Markéta ; Stříteský, Václav (advisor) ; Cidlina, Jaroslav (referee)
This master thesis examines inception of the new web portal focused on shopping and its entry into Czech internet market. First part introduces methods of market situation analysis that are applied in second part of this master thesis. Thesis also includes analysis of Czech internet market from the perspective of on-line shopping and identifies potential customer segments for this new internet portal. Next part defines business objective of new internet portal and its marketing strategy. Results of this master thesis where applied during preparation phase of internet project CoKoupit.cz and will also be further applied during company start-up.
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