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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Crisis communication as an important tool of corporate management
 Francová, Martina ; Antušák, Emil (advisor) ; Kopecký, Zdeněk (referee)
Theory-metodological part: definition of basic terms as corporation -- corporation surroundings, corporate identity and image; extraordinary incident, crisis situation, crisis, crisis management; brief definition of legislative-juristic environment. Definition of the term communications -- common aspects and types of communication. Crisis communication, analysis of available methods of crisis communication in a company, analysis of available tools of crisis communication in a company. Practical part: manual for crisis communication of a company applied in bank's environment.
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