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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Business Tactics Used by Businessmen During the Demonstration Events
 PACALOVÁ, Aneta
The bachelor thesis deals with the problems of unfair commercial practices which are used by businessmen during the demonstration events on mentally or physically disabled individuals and seniors. The theoretical part of this work is focused on basic aspects of consumer's protection, consumer organisations and institutions providing advice and information. It deals with the actual course of the demonstrations and manipulative practices used by dealers. It also briefly informs of marketing research. In the practical part there is applied a questionnaire survey which finds the experience of seniors with demonstration events. The aim of the research is to summarize collected information that is complemented by measures designed to reduce the negative impacts of improper action on the elderly.
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