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Cultural Policy for Busking and Public Art
Kunc, Jiří ; KAŠPAR, David (advisor) ; SULŽENKO, Jiří (referee)
This diploma thesis deals with a wide field of performing arts in the public space, the so-called busking, in relation to two main lines of thought - partly to the barriers for implementation of activities, across cities; second, to the cultural development policies within the region. Collected theoretical knowledge and practical experience (eg from historical development of urban communities, studies of numerous legislative documents, cultural development policies, the author's own research, numerous observations and interviews with the artists themselves and with representatives of institutions across the world which are setting up standards, analysis of obstacles to the implementation of activities in public space and more) which the author converts first in comparison of two cities - Prague in the first place, and London with a model approach to artistic activities in public space in the second, and than in a series of specific recommendations for the creation of a standard, strategy and related legislation leading to the implementation of measures related to the topic of this diploma thesis within the capital city of Prague. The author works on the assumption that performing arts do belong to the public space, as they have the potential to improve the quality of life, to educate the people and substantially increase their creativity, to develop the potential of sites, to reduce crime, to generate economic multiplication and more.
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HUMAN RESOURCES MANAGEMENT IN CULTURE
Horák, Josef ; LÁZŇOVSKÝ, Michal (advisor) ; JEŽEK, Vlastimil (referee)
The thesis is devoted to the chosen topics of Human Resources Management with concentration on managerial aspects. The aims of thesis are exploration and organization of HRM theories, their comparision with managerial practise and exploration of methods in culture sector.
The theoretical part is firstly focused on particular leadership styles and models in consideration of their historical, cultural and geografical context. Consequently, chosen approaches and methods used in organisations are explained, followed by the field of project management.
Practical part presents three case studies of theatres with legal form of subsidized organisation - Minor, The Municipal Theatres of Prague and The East Bohemia Theatre in Pardubice.
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Cultural Diplomacy
Skalová, Dominika Antonie ; LÁZŇOVSKÝ, Michal (advisor) ; MATÁSEK, Lukáš (referee)
Diploma thesis "Cultural diplomacy" examines a specific field of diplomatic relations in which culture plays the key role. It introduces basic terminology and theoretical outcomes. Later, it defines cultural diplomacy in the broader context of public diplomacy, nation branding, and soft power. The main part is devoted to describing and analyzing the environment in the Czech Republic - it defines institutions and instruments used in the Czech environment and specifies methods of cultural diplomacy. With respect to subsections of cultural diplomacy, it is primarily devoted to the performing arts. The following chapter describing the transition of cultural diplomacy to guerilla diplomacy constitutes a substantial part of the thesis. It introduces this concept as the first thesis so far. Further it explains it in detail and points to the possibility of its application in the field of art and possibly culture. The final part includes suggestions for working more efficiently with tools of cultural and guerilla diplomacy in the Czech Republic.
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New forms of marketing and their implementation in cultural organizations
Kučerová, Anna ; BĚLOR, Roman (advisor) ; ŠTILEC, Jiří (referee)
Master's thesis "New Forms of Marketing and Their Implementation in Cultural Organizations" deals with the current trends in marketing, especially in the fields of electronic media, on-line marketing, video marketing, viral marketing, social networks ang guerilla campaigns. These forms of marketing are embedded in the theoretical context of modern marketing approach, characterized by the orientation on customer, the need for long-term planning, using of all tools of the marketing mix, focusing on building of the brand and continual reviewing and measuring of the effectiveness. At the same time creative and interactive approach and development of dialogue with the customer are identified as a necessary part of theit succesful application. Examples of succesful implementations of these forms of marketing are demonstrated on specific case studies from the field of cultural organizations.
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