Home > Search Results: keywords:"maloobchodní mix"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Faktory určující oblíbenost prodejny u zákazníka
 Dudíková, Eva
This master thesis deals with the factors that influence a customer in a store and can affect its subsequent levels of popularity amongst consumers. It explores the psychology and behaviour of a customer and the individual elements that affect them in and outside of the store. The aim of this work is to make general recommendations for stores; what should they focus on and what should their attention be directed towards in order to make their stores popular among customers. In order to achieve this goal a qualitative survey was undertaken using in-depth interviews amongst 48 customers and 10 managers of stores. Additionally, a quantitative survey was undertaken through questionnaires sampling 468 customers.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English