|
| |
|
|
Loyalty Bonus Program as a Tool to Streamline Sales
Hrstka, Jiří ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
The master’s thesis is proposal of loyalty program of food reailer, which should serve as a tool for building relationship with the costumers and potential for creating competitive advantage. In order to program be best used by the company, should serve an analysis of current situation in the company, then also present loyalty program analyses and analyses of needs and wisch of company’s costumers, as well as researching loyalty programs in other companies in Czech Republic and foreign countries. Klíčová slova
|
|
|
The Use of Pareto Analysis in Streamlining Sales
Zemanová, Anna ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
The diploma thesis focuses on streamlining sales of choosen retail using Pareto analysis. Theoretical part specifies using Pareto analysis in academic thesis and mentions example of its application. The merit of this thesis is an invention of a methodology that could be used for evaluation of the assortment. This methodology helps to identify the most profitable goods which are sold in the highest numbers and thus bring the highest profit to the retail. On base of performed analysis is presented suggestion of streamlining assortment.
|
|
| |
|
|
The Use of Pareto Analysis in Streamlining Sales
Zemanová, Anna ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
The diploma thesis focuses on streamlining sales of choosen retail using Pareto analysis. Theoretical part specifies using Pareto analysis in academic thesis and mentions example of its application. The merit of this thesis is an invention of a methodology that could be used for evaluation of the assortment. This methodology helps to identify the most profitable goods which are sold in the highest numbers and thus bring the highest profit to the retail. On base of performed analysis is presented suggestion of streamlining assortment.
|
|
|
Loyalty Bonus Program as a Tool to Streamline Sales
Hrstka, Jiří ; Škrdlík, Miloš (referee) ; Bayerová, Vladimíra (advisor)
The master’s thesis is proposal of loyalty program of food reailer, which should serve as a tool for building relationship with the costumers and potential for creating competitive advantage. In order to program be best used by the company, should serve an analysis of current situation in the company, then also present loyalty program analyses and analyses of needs and wisch of company’s costumers, as well as researching loyalty programs in other companies in Czech Republic and foreign countries. Klíčová slova
|
guest ::
