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Možnosti zvýšení konkurenceschopnosti malých a středních vinařských podniků v České republice
Trávníček, Jakub
Trávníček, J. Possibilities to increase the competitiveness of small and medium-sized wineries. The diploma thesis. Brno: Mendel University in Brno, 2017. The diploma thesis is focused on the possibility of increasing the competitiveness of small and medium-sized wine companies in the Czech Republic. Primary research was in the form of a questionnaire survey and was filled out by 77 SMEs, divided according to the contest rules of Winery 2014 were also obtained in-depth interviews with the finalists of Winery 2014 in the category of small and medium-sized wineries consequently a winery: Kořínek, Špalek, J. Stávek, Sonberk, Vladimír Tetur and Žernoseckým winery, which is used for benchmarking. Subsequently, the determination of whether a key factor in the success of small wineries know-how, a key factor for the success of medium-sized winery special regime growing of grapevine using Pearson's chi-square test of significance level of 5%. In both cases, rejected independence. Another key factor in the success of small and medium-sized wineries, vineyard ownership is verified by a one-sided test of the relative frequency of significance level of 5%. When more than 60% of SMEs in the field considered owned vineyards as crucial to maintaining a sustainable competitive advantage. Finally, it is recommended to increase employee know-how with the help of universities and professional organizations. Planting and buying vineyards and their cultivation in a particular mode of cultivation.
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