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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The marketing strategy in Quelle
 Procházková, Monika ; Zamykalová, Miroslava (advisor) ; Vlasáková, Kamila (referee)
This bachelor thesis is about the marketing strategy in the Quelle company. It analysis it's strategy, working of the whole marketing department, it's negatives and positives, to which I'm trying to find any solution. It is based on the situation analysis and the SWOT analysis.
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