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Rent Rates in Office Premises in Mladá Boleslav and the Influencing Factors
Dúpalová, Markéta ; Štěpánková,, Vladěna (referee) ; Doležalová, Monika (advisor)
The diploma thesis is interested in current problems of rent in administrative buildings on the real estate market in Mladá Boleslav. The introductory part is devoted to defining what an immovable thing is and also explains the concept of an office building, then describes how the real estate market is divided. Following the theoretical part and the information obtained, a database of than thirty advertised offers of administrative premises was created. The diploma thesis deals with the identification of significant factors influencing the rent price. The resulting data is processed into tables, graphs and a rental price map is also created. At the end of the thesis, an evaluation of the detected data is performed. Keywords
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Rent Rates in Office Premises in Mladá Boleslav and the Influencing Factors
Dúpalová, Markéta ; Štěpánková,, Vladěna (referee) ; Doležalová, Monika (advisor)
The diploma thesis is interested in current problems of rent in administrative buildings on the real estate market in Mladá Boleslav. The introductory part is devoted to defining what an immovable thing is and also explains the concept of an office building, then describes how the real estate market is divided. Following the theoretical part and the information obtained, a database of than thirty advertised offers of administrative premises was created. The diploma thesis deals with the identification of significant factors influencing the rent price. The resulting data is processed into tables, graphs and a rental price map is also created. At the end of the thesis, an evaluation of the detected data is performed. Keywords
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Communication of the Mlada Boleslav City in Years 2009-10
Masarčíková, Jana ; Dolanská, Nora (advisor) ; Halada, Jan (referee)
The focus of this literary work is to analyze the communication activities of the corporate town of Mlada Boleslav in 2009 through 2010. The analysis will focus on the town and its affiliation with its surroundings, specifically the impact the town has on local tourism. The aim is to discover whether the town used a compact marketing strategy and its effectiveness. Furthermore, this work also attempts to clarify the issues involving the co-operation between the town and Skoda Auto a.s. The company has a strong impact on the life of local residence as well as on local tourism. As a result of my analysis, references to currently promotion materials, and the utilization of individual communication channels I will point out possible problematic areas. I will also provide possible improvements that can be made in order to establish a more effective future communication strategy of Mlada Boleslav as a positive tourism destination and a friendly neighborhood.
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