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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Product expansion of children's spa Kynžvart for segment of mature tourism participants
 ZÍVALOVÁ, Eliška
The aim of this bachelor thesis is to specify the product of the Paediatric Spa for Respiratory and Dermatological Diseases in Kynžvart. This thesis also compares the product with products of other Spas directed at the similar clients. Based on a research, the author recommends other possibilities of the development of Kynžvart Spa in terms of adult clients. The thesis is based on the detailed study of scientific literature, situation analysis, questionnaire, structured interviews,the analyss of current development of the Spa, the current product analysis and possibilities of the product development. An important part of this thesis was the research on client's needs and demands, which has been done by the questionnaire. The author also carried out structured interviews with the department of management in Kynžvart Spa, its employees and self - rule. According to the results author suggests possibilities of different services that could be offered to adult clients.
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