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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Rebranding of brand Tonak a.s. (2015-2017)
 Jůzková, Marie ; Halada, Jan (advisor) ; Hejlová, Denisa (referee)
The aim of this thesis is to describe the rebranding process and evaluate the communication activities of Tonak a.s. company between years 2015 and 2017. First part explains the theory of branding and rebranding, how these two theories are used by Tonak in this process, and which tools of branding were altered. Main changes explained in this thesis are in value of the brand, price, and its design. Further, this thesis introduces the new communication plan connected to the rebranding of the Tonak company. Tools of marketing communication were identified, and specific examples characterize in which way the company applied these tools. The thesis focuses on the relevance of rebranding and specifically chosen communication tools that evaluate the propriety of Tonak company proceeding.
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Communication activities of Louis Vuitton and Dior in 2014
 Luu, Linda ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
The main topic of this bachelor thesis is the communication activities of specific luxury brands and it's aim is to describe and analyse the methods they communicate. The thesis describes a method of communication luxury brands. I choose the communication activities of two leading international fashion house -- Luis Vuitton and Dior. In first part I focused on describing modern marketing of luxury brand and their marketing mix. The second part is focused on the history and communication activities of specifics luxury brands. In the final part of the thesis is analysis MML-TGI from school database, and also an analysis of the questionnaire.
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