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Pivní stezky v České republice
Červenková, Ivana
The aim of the bachelor thesis Beer trails in the Czech Republic is an investigation of the situation and level of quality of facilities, publicity and services of beer trails in the Czech Republic. As a part of this work, a definition of beer trails was set, which specifies beer trails specific parameters, and these parameters were used to analyse early identified beer trails in the Czech Republic. These beer trails have been analysed within a scope of each region of the Czech Republic. The theoretical part is based on definition of tourism, its divisions and trends. It is also focused on classification of the concept of beer trail and explains the role of the trails in the are of a region development and their contribution to the region. In addition, it describes the relationship between local products and tourism. The core part of the thesis focuses on the one hand on the analysis of beer trails in the regions in which beer trails were found and on the other hand, it contains a proposal for new trails and recommendations how to improve the quality of the existing trails. An output of this work is an overview of beer trails in the Czech Republic that meet the beer trail definition and their mutual comparison. In conclusion, the thesis assesses the beer trails current situation, factors of their establishment, potential of the Czech Republic for development of existing beer trails and potential for formation of new ones and relationship between prevalence of beer trails and a dynamic development of local breweries.
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Možnosti uplatnění regionální značky na území MAS Brána Vysočiny
Dohnálková, Kristýna
Diploma thesis focuses on the possibilities of applying the regional brand in the area of LAG Brána Vysočiny. Theoretical part discusses relevant terms, such as endogenous development, local product, regional brand, local action group and territorial marketing. The region of mentioned LAG is introduced in the next part of thesis, primarily are researched the conditions for implementing regional brand. Main part of thesis deals with the most significant steps which should be considered while implementing new regional brand to the region. Personal interviews with regional brand coordinators were used as an information source for this part. Main part also includes suggestions on how to build regional brand in the circumstances of LAG Brána Vysočiny. It is also discussed the importance of regional brand as a tool of supporting tourism in the region. Thesis further analyses whether is possible to build regional brand under control of Association of Regional Brands or build it independently. Final chapter summarizes acquired findings, advantages and disadvantages of both implementing types are identified as well. Results showed that both implementing types are working on similar foundations but have several differences which can be crucial when deciding how to implement regional brand in the region of LAG.
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Uplatnění regionální značky v zázemí města Brna v rámci spolupráce místních akčních skupin
Kuchtová, Jana
The present diploma thesis is focused on a five local action groups in South-Moravian region. It evaluates both their potential and approach to creating joint regional brand. Initial part of the dissertation explains terms like regional policy, local action group, local product and regional brand, all based on research of a technical literature. Next chapter contains characteristics and analysis of examined area, where all the local action groups (alias LAG) located in this area are presented. The main part of this thesis focuses on evaluating semistructured interviews with representatives of selected LAGs, leading to a conculusion, if there is a possibility to create a joint regional brand based on a uniting element. Individual approaches of all the selected LAGs are analyzed via a case study and following qualitative research.
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Consumers' preferences towards the supply of local producers in selected area
DOLÍVKOVÁ, Helena
The bachelors thesis describes consumers preferences towards the supply of local producers in a selected area. The main aim of this work is to reveal consumer preferences, their views and opinions on a local production in the Pilsen region. The next aim is the clarification of how consumers perceive regional production and what is their attitude. For example what local products consumers buy the most, where and how often they buy these products and whether they prefer the quality of food before the price. To obtain the necessary information from consumers was used the questionnaire survey as the primary source of infomration which was created for the purposes of this work. Based on the results of the questionnaire survey were suggested recommended practises for the local producers and traders, how to increase awareness of local products and thereby increase the sales of these products.
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Přínos lokálních produktů pro venkovský cestovní ruch v regionu Haná
Lefnerová, Jana
The object of this bachelor work is to analyze the spread and importance of local products of Haná tourist region. This thesis evaluates tourist infromation centers's approach to propagate local products, touristically attractive locations and local product producers. This work includes definition of basic aspects in the sphere of local product problematic in rural tourism, such as rural tourism, territorial marketing, regional branding and the local products. Main areas of interest are defined from the perspective of rural tourism potential and mentions the link between local product and rural tourism.
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Lokální produkty a venkovský cestovní ruch na příkladě vybraného regionu
Tibenská, Katarína
The thesis deals with the analysis of the quantity and the importance of the local products in rural tourism in the tourist region of Vysočina. The attitude of the promotion of the local products from the tourist information centres is being evaluated. The basic concepts of local products and rural tourism, such as rural tourism, territorial marketing, regional branding and local product are defined. The territory in terms of potential for rural tourism is specified. The relationship between local products and rural tourism is outlined. Subsequently, the thesis captures results and describes opportunities in improving the current condition.
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