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Corporate identity of student theatre festival
Vávrová, Anna ; Chorý, Tomáš (referee) ; Rajlich, Jan (advisor)
The thesis deals with the creation of corporate indentity of student festival Salon původní tvorby at the Theatre Department of Janacek Academy of Brno. The objective of the thseis is to assess the theoretical rules of creating corporate identity and then to apply them on creating the logo and logotype of the festival that could be used for any theme of the festival. Furthermore the thesis creates the design of the actual year, Salon [si ty]. There it attemps mainly for the increase of presentation of the festival and the orientation of the participants. The design follows the ergonomic, constrictional and other rules set up in the theoretical research.
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Creation of a new corporate design based on established brand
Troják, Adam ; Khabirova, Maja (advisor) ; Vojtěch, Pinc (referee)
Job of a graphic designer focussing on the creation of corporate graphics, corporate design and especially logotypes contains several types of activities. Nowadays people are becoming more specialized in their area of activity, which gives them a general assignment detailed view of the things, but by that they ignore other disciplines that help them see the issue from a perspective. Therefore, this thesis contains both a practical perspective on the corporate design of a brand, and ideas process from corporate identity, as the core of each brand, with extension to the emotional and philosophical aspect.
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Jednotný vizuálny štýl pre Termálne kúpele Malé Bielice
Struhárová, Xénia
Struhárová, X. Corporate design for SPA Male Bielice. Bachelor thesis. Brno: Men-del university Brno, 2015. The subject of this Bachelor thesis is creation of corporate design for Ther-mal spa Male Bielice. The work deals with the concepts of corporate identity (CI) and its key components, with the main focus on corporate design (CD), it also describes the perception of customers on CI and marginally outlines the necessa-ry basis of tourism and spa marketing. Practical part evaluates the current visual presentation of the spa and its nearest rivals. Subsequently, the autor describes the creation of a new corporate design and its application on main printings and promotional materials, and at the conclusion gives a critical assessment of the implementation of CD in practice. For the creation of graphic designs has been used Adobe Illustrator and Photoshop CS6.
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Jednotný vizuálny štýl pre firmu Dovimex s.r.o.
Ciho, Matej
This bachelor thesis is dedicated to corporate identity and its individual components. In the practical part of this thesis the author deals with the corporate design of Dovimex Ltd. After the analysis of current state of corporate design the principles for creating corporate design will be formulated. In the next section the author describes the design of a new logotype, the functionality is verified on 3D model of building.
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