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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Determinants of demand for farm dairy products
 Jakubová, Barbora ; Smutná, Šarlota (advisor) ; Pertold-Gebicka, Barbara (referee)
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Buying Behaviour with regards to the Local Production
 OPAVOVÁ, Karolína
The main aim of this bachelor´s thesis was to make helpful suggestions for manufacturers or dealers in the field of local production. Suggested results were based on public survey and structured interview with Mgr. Kateřina Ratajová from State agricultural intervention fund. The theoretical part contains literary research where the basic terms of this subject were introduced. The practical part was compiled through a guided interview and questionnaire survey. This part was focused on the evaluation of the perception of local products and determination of criteria by which the foods are chosen. Results of the research were the basis for formulating proposals and recommendations. It turned out that consumer awareness of local products is relatively low. Producers and traders should be primarily focused on increasing awareness of the products among potential customers and should show them the benefits that are associated with this purchase. Czech producers should be more focused on how to maintain the competitiveness of their food due to the penetration of foreign food to our market. Food market is a highly debated topic and Czech food is an essential component of the domestic industry. We can assume that consumer interest in healthy lifestyle is reflected in the purchase of local foods that are healthy, tasty, rich in nutrients while maintaining the high quality. We can certainly say that this is a market with huge potential.
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Distribution of the Farm Products - Farm Boxes
 PRŮŠOVÁ, Mirka
The diploma dissertation deals with farm box home delivery which is world widespread form of an alternative food system. The main aim of this dissertation was to identify the subjects involved in farm box distribution and make a survey on experiences with this form of business - afterwards to define the consumers´ attitude to this way of distribution.
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