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Link profile analysis
 Hlaváčová, Linda ; Mittner, Jan (advisor) ; Vidim, Jaroslav (referee)
Complying of basic SEO principles and methods has belonged to main pillars of on-line propagation for several years. These days the biggest competition takes place in the sphere of off-page factors - mainly the quality and amount of backlinks is important. The purpose of this work is to suggest methodology of basic analysis of link profile. With this mothodology one can explore what links lead to a page, their amount, characteristics and their quality. This methodology can be used to analyse the competitors SEO activities. To introduce the problem, the teoretical part of work is dedicated to SEO, linkbuilding methods and the links characteristics and link profiles. Practical part describes the most used tools od link profile analysis, work with Majestic SEO tool and suggestion of methodology of link profile analysis. The methodology is demonstrated on two websites.
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