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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Semantics of Czech Beer Advertisements Or "Men to Themselves"
 VEDROVÁ, Adéla
The thesis focuses on the semantic analysis of the advertisement of different Czech beer brands which have been on the market for the last twenty years. The theoretical part consists of the interpretation of marketing strategies and psychology and decodes the typical advertising language and content of chosen advertisements. The thesis also deals with the history of beer, brewery and law restrictions of advertising alcoholic products.
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