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Vliv cenných papírů na výsledek hospodaření
Musil, David
This Bachelor thesis is concerned with the issue of charging securities. The thesis consists of two parts -- theoretical and practical. Theoretical part defines key terms concerning the securities. Practical part is divided into two sections. The first one deals with applied charging of the securities and bonds. The second one focuses on the analysis of the business portfolio of a company and its impact on their econo-my results and income tax basic. Then, based on these impacts, the author propos-es a new portfolio that will optimize the economy results and income tax basis.
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Multiplatformní mobilní aplikace pro nákup kuponů
Ševčík, Martin
This thesis describes design and implementation of cross platform mobile application for coupon purchasing in the Vykupto company. First part analyzes the existing mobile Vykupto applications. New application's draft including visual application screens is created on basis of requested functional and non-functional requirements. The following part is about selecting appropriate technology to create cross-platform application. The last part covers implementation of a application prototype and user testing.
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Economic decisions of sellers on the discount servers
Škodová, Ivana ; Svoboda, Miroslav (advisor) ; Kovanda, Lukáš (referee)
The thesis examines, why sellers offer their products on servers of group buying. On the basis of the theory were chosen characteristics that can be expected from specific sellers' strategy. These assumptions are tested in practical part of the thesis by the questionnaire, which were submitted to sellers. The theory assumed with economies of scale will offer higher quantity of coupons necessary for activation of discounts. Advertising expected offers containing lesser number of coupons per customer. The time to which the offer applies should be the deciding factor for the demand fluctuation. The price discrimination should not limit total of coupons. At the same time the offer should not limit quantity of coupons per costumer. The outcome of this work is to refute thesis of economics of scale. On the contrary, advertising and fluctuation in demand already confirm thoughts offered by the theory. Even though the price discrimination followed theoretical assumptions it was not possible to collect enough data to confirm hypothesis.
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Group buying servers
Kopřiva, Michal ; Svoboda, Miroslav (advisor) ; Špecián, Petr (referee)
This paper analyses distribution of discounts by servers of group buying. Group buying is defined as form of distribution of coupons, which is one of forms of discounts. Analysis of data about past sales and data from questionnaire show that limits, which are characterizing element of group buying, aren't often set by sellers. Next this analysis show, that social aspect is major difference from other forms of couponing. Analysis of range shows, that the range of group buying coupons is different from range of classical coupons. Group buying servers sell mostly brand new products and services with social aspect.
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