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The deficit of children skeletal remains in European cemeteries
Vejnarová, Rebeka ; Brůžek, Jaroslav (advisor) ; Brzobohatá, Hana (referee)
This bachelor thesis seeks explanations for the deficit of juvenile skeletons on cemeteries of past populations. First we briefly describe the process of extinction of human populations in which the distinction between today's developed and developing countries is made. It is the age-specific mortality rate in developing countries, in particular the level of child mortality, which is very close to the mortality pattern of past pre-industrial populations. Then the research methods of child mortality in the past are outlined including their problems and obstacles. Subsequently, the causes which led to higher child mortality rate in the past are stated and the probable values of child mortality are found out from the available literature which uses the above mentioned methods. Particular attention is paid to the representation of children skeletal remains in cemeteries. Comparing the empirical number of children from twelve Central European cemeteries with theoretical values indicated that especially the youngest children are under-represented. Therefore, the thesis focuses on the explanation of this phenomenon by biological, cultural and methodological factors. On the basis of available data we conclude that the biological and physicochemical properties of child bones lead to poorer preservation of these...
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The deficit of children skeletal remains in European cemeteries
Vejnarová, Rebeka ; Brůžek, Jaroslav (advisor) ; Brzobohatá, Hana (referee)
This bachelor thesis seeks explanations for the deficit of juvenile skeletons on cemeteries of past populations. First we briefly describe the process of extinction of human populations in which the distinction between today's developed and developing countries is made. It is the age-specific mortality rate in developing countries, in particular the level of child mortality, which is very close to the mortality pattern of past pre-industrial populations. Then the research methods of child mortality in the past are outlined including their problems and obstacles. Subsequently, the causes which led to higher child mortality rate in the past are stated and the probable values of child mortality are found out from the available literature which uses the above mentioned methods. Particular attention is paid to the representation of children skeletal remains in cemeteries. Comparing the empirical number of children from twelve Central European cemeteries with theoretical values indicated that especially the youngest children are under-represented. Therefore, the thesis focuses on the explanation of this phenomenon by biological, cultural and methodological factors. On the basis of available data we conclude that the biological and physicochemical properties of child bones lead to poorer preservation of these...
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Changes in reproductive behaviour within the second demographic transtition in the selected European countries
Polesná, Helena ; Kocourková, Jiřina (advisor) ; Fialová, Ludmila (referee)
Changes in reproductive behaviour within the second demographic transition in the selected european countries Abstract The aim of this work is to analyze the changes in reproductive behavior within the second demographic transition in five countries of Europe. The Czech Republic, Estonia, The Netherlands, Finland and Portugal were selected. Each of them represents one of trajectories of the second demographic transition in the European region. Within theoretical concept of the second demographic transition the research of cultural factors was particularly stressed as they are considered to be the main factors of stimulation of the changes. Attention was focused on the analysis of value orientation of selected populations using data of the European Values Study (EVS) and the International Social Survey (ISSP). Analysis of reproductive behavior in those countries was included as well. It was found out, that changes in value orientation in the post-communistic countries couldn't have been the only determinant of changes in reproductive behavior. Moreover, the value change has been still taking place even in the countries where the second demographic transition started three or four decades ago. The European-wide mechanism of the differentiation in value orientations has been identified. The holders of liberal...
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Selected Aspects of Cultural Differences and their Influence on the International Marketing Mix
Svendsen, Anne Sakseide ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
Culture is an important business element which can make the difference between success and failure for businesses that will expand abroad. The differences between two cultures do not have to vary to a large extent, but they still have to be considered. Hence knowledge about culture plays an important role in a company's decision making process. This master thesis is focused on selected aspects of cultural differences and their influence on the international marketing mix. The first part of the thesis contains a theoretical overview of culture and some of the main research which has been done through history: Hofstede and Trompenaars. Further on theory about Philip Kotlers' four P's are discussed, as well as how the culture elements influence the international marketing mix. The practical part consists of a case study of the international marketing mix Häagen-Dazs uses on the Chinese market. It starts with general knowledge about Häagen-Dazs, their products and their strategy in the United States. Then it continues with basic information about China, Chinas' history and culture which is relevant to understand the changes Häagen-Dazs have made on their marketing mix used in China. Further analyses of Häagen-Dazs' marketing mix on the Chinese market is discussed. The emphasis is put on the elements which are adapted to the Chinese culture and why these changes were made. The practical part also includes Hofstede's analyses about China and sees if these analyses are applicable on the marketing mix that Häagen-Dazs use. As a closure of the practical part further recommendations for Häagen-Dazs' in China have been conducted with emphasis on adaption to the Chinese culture.
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Factors influencing Consumer Behaviour on the Czech Market
Hasan, Maher Mohamad ; Král, Petr (advisor) ; Cook, Gina (referee)
The important problems for marketing companies in the Czech Republic are how to exposure determinants that lead consumer to decision of buying certain products and which factors influence the consumer purchasing, Through this, Czech marketing companies can understand deeply their consumer behaviour and issue suitable strategies so they can develop their companies and whole industry more. The objective of the study is: To exploit the factors that influence buying decision when buying certain product (water) for young consumers in the Czech market. This thesis contributes to the current academic research through; 1. It can identify the factors affecting the consumer behaviour in the Czech market for a certain product. 2. It can contribute to the next academic research as a reference. 3. Researches can use the findings to gain deep understanding of the consumer decision when buying certain product categories in the Czech Republic.
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