National Repository of Grey Literature 5 records found  Search took 0.01 seconds. 
Assortment of payment cards in the Czech Republic
DIBELKOVÁ, Lucie
A target of this work is to explore offer of payment card and their additional services on the czech market. The theoretical part explains the basic concepts which are important to understanding of this topic. All kinds of cards, payment methods and ways to protect cards are defined in teoretical part. The important principles to protect the payment made by the card are also defined. The practical part describes the products offered by the three largest banks in the Czech republic. Prices for services are summarized in the table. Products of the three largest Czech banks are compared thanks to model klients, which are defined. The result is a recommendation of the best credit card for this client. Debit cards are compared too.
The Use of payment cards at the czech retail market
Kubát, Martin ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of the diploma thesis The Use of payment cards at the czech retail market is the analysis of benefits for card holders and the retailers. The theoretical part describes the history of payment cards, their types, variability of their use and supporting services and defines the relationship among holders of payment cards, banks and retailers. The practical part is focused on the research motives for using payment cards by their holders and the retailers.
Payment cards in practice and their analysis
Král, Michal ; Schlossberger, Otakar (advisor)
The subject of bachelor thesis is a payment card and its concepts in terms of practice. The payment cards are seen primarily from the current users, i.e. holders of payment cards. The thesis deals with the areas of their origin and development, description of basic characteristics and solves the current issues related to security, especially in the Czech Republic. Thesis is also focused on the practical analysis of payment cards in which the emphasis places on the bank charges associated with the use of payment cards.
The analysis of the effectivness of the direct mailing at selling and activating of the credit cards in Česká spořitelna, a.s.
Zitková, Iva ; Koudelka, Jan (advisor) ; Svobodová, Zdena (referee)
The paper is focused on the letters with direct adressing made by Česká spořitelna, a.s. The aim is to find out whether and which of the campaigns were successfull. 12 types of the letters from 2007 are observed in the areas of selling and activating of the credit cards. In the end the general items of the successfull letter are listed.

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