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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Changing attitude of Japanese towards South Korea in dependence of "Korean wave"
 Jarchovská, Anna ; Sýkora, Jan (advisor) ; Tirala, Martin (referee)
(in English): This thesis is focused on exploring problems of adoption of South Korean television drama by Japanese audience. The thesis examines the degree of idealization of South Korea by Japanese viewers of Korean television drama Winter sonata. The first part is about the arrival of the Korean television drama to Japan, socio-cultural background of Japan in the nineties and to the typical Japanese viewers of television drama Winter Sonata. The second part deals with the analysis of the work itself in terms of atmosphere and story construction. The third part is about selected cultural aspects contained in the TV drama Winter Sonata, which caused its popularity among Japanese audiences. The last part describes the period after the broadcasting of television drama Winter Sonata in Japan. Conclusion part summarizes which aspects caused the popularity of the television drama Winter Sonata in Japan, how does the image of "Japanese Korea" based on watching Korean television drama Winter sonata look like and and how the Korean Wave touched awareness of Japanese of Korea in general.
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Role of soft-power on creating the image of the Republic of Korea
 Šarmanová, Lucie ; Druláková, Radka (advisor) ; Peterková, Jana (referee)
This paper presents the concept of soft power which is applied on the case of the Republic of Korea. South Korea, defined as a middle power, strives to make itself visible in the international milieu by focusing on soft power and multilateral cooperation with other countries. The Korean Wave (or Hallyu) refers to the increased export of Korean cultural products (mainly popular music, dramas and films) to the rest of Asia and to the world and projects an image of modern and cool country which attracts foreign tourists and students and helps the branding of the nation and its products.
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