National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The strategy of a service providing company
Zmeškalová, Zuzana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis focuses on the strategy of a real service providing company doing business in the Czech Republic. It investigates its potential on market by analysing company's internal and external environment as well as competition. Based on the results from the analysis, it provides an assessment of the marketing and financial strategy of the company and it also suggests actions that the company should implement in order to achieve its strategic goals.

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