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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Káva v sociálních a etických souvislostech
 MORÁVKOVÁ, Petra
In my bachelor thesis, I focus on the phenomenon of coffee from a social and ethical point of view. The first part of the work focuses on the origin, history, and worldwide expansion of coffee. Furthermore, I deal with the current coffee production, its distribution, and the final consumer. The findings from the first part of the work are related to new problems and issues that arose in connection with coffee production and its trade at the end of the 20th and the beginning of the 21st century. The work deals with the social and ethical aspects of coffee production and distribution from the producers (conditions of workers on coffee plantations) and consumers (their preferences and what influences them) point of view. The second part of the work includes research focusing on consumer preferences for Czech consumers aged 20 to 35. There is also an examination of awareness of Fairtrade and BIO certification among the respondents.
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Attitudes of final consumers to the selected advertising medium
 DUDKOVÁ, Iveta
The aim of this diploma thesis is to find out how consumers perceive the chosen advertising tool and to create a proposal to use the obtained information. The thesis is divided in two parts. Theoretical part deals with concepts related to consumer´s attitudes and perception. For the practical part tender sheets of supermarket Terno were chosen as an advertising tool for analysis. Practical part includes the research involving final consumers from South Bohemia region, depth interviews with several consumers and interview with marketing director of the company. This three parts are processed and evaluated together. The conclusion of the thesis is focused on the analysis of results and proposals were created that the company could use.
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Distribution of chosen French products on the Czech market
 CHLUPOVÁ, Tereza
This bachelor work aims to evaluate the distribution of chosen French products to the Czech market and uncovering the possibilities how to increase their marketability. The whole work consists of theoretical and practical part. The theoretical part gives an explanation of the basic terms of the marketing field which are important for the clarification of the issue of this work. It is focused on the characteristics of markets and their classification at the market of organizations and the market of a final consommateur. It explains the importance of the value for a final customer and it tries to describe the purchase behaviour of organizations and of the final consommateur. This part contains a brief presentation of market analysis and methods how to find out data and information. It deals in detail with the distribution which represents for each company a complex and an exacting process of shipping their products to the final consumer. The practical part is based on an analysis of the sales activities of the company Anglo Czech Ltd. It is concerned with the characteristics and development of French company called Prodifa, which is specialized in the manufacture of perfume atomizers and their charges and afterwards in their sale to distribution companies. This part gives a description of development and characteristics of Czech distribution company Anglo Czech Ltd., which is purchaser of several products of the French company. The work is devoted to the history of cooperation between these two companies and current methods of selling of French products on the Czech market. Also it tries to uncover new opportunities how to increase their marketability.
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