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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing Communication of the Bernard Family Brewery corp.
 Boučková, Vlasta ; Skokanová, Dagmar (advisor) ; Pešek, Ondřej (referee)
The bachelor thesis deals with analysis of marketing communication and Bernard Family Brewery corp. The goal of this paper work is to detail the various communication tools and evaluate the effectiveness of campaigns.
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