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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Communication of the Treaty of Lisbon before its ratification
 Kroulík, Josef ; Postler, Milan (advisor) ; Lehmannová, Zuzana (referee)
This work deals with communication of the Treaty of Lisbon to the Czech public before its ratification. Its aim is on the basis of the theoretical background of marketing communications and promotion to analyse the communication strategy used to inform the Czech public about the Treaty of Lisbon and to provide a proposal for its improvement. Findings made on the basis of this particular case may serve as a guide for improving communication of other European affairs and for finding ways to achieve increased awareness of the Czech public on European issues.
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