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Service Area Marketing Plan
Sládková, Iva ; Bečička, Marek (referee) ; Heralecký, Tomáš (advisor)
The thesis focuses on service area analysis. The most fitted marketing mix for a particular market area and a marketing plan setting for XY Company are aims of the thesis. The company runs education field and service business. The marketing plan and mix should get the company to leading position in the market, using modern marketing tools. In a theoretical part of the thesis the basic issues are specified, the marketing mix and marketing planning are explained in general, including a description of an each marketing mix element and necessary analyses for marketing planning. In a practical part of the thesis the company and its background are defined and the final marketing plan is concluded.
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Analýza systému rostlinné produkce ve vybraném zemědělském podniku
Trávníček, Jan
The central theme of this thesis was the sustainability of agricultural systems. In the theoretical part, the history of Czech agriculture and its current state and consequently the issue of sustainable development and agriculture were introduced. In the practical part of the thesis, a complex analysis of the sustainability of a particular farming system was carried out on the basis of the Czech SAGROS methodology. The company operates in an eco-logical regime in South Moravia with a focus on plant production. Based on the results of individual indicators, recommendations were made to achieve the environmental, economic and social sustainability threshold.
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Small-scale biogas technology in Southeast Asian countries: current state, bottlenecks and perspectives
Roubík, Hynek ; Banout, Jan (advisor)
Biogas produced via the anaerobic digestion (AD) of organic waste materials is considered as an important technology in improving the environment because it solves waste management problems and simultaneously produces biogas as a main product and digestate as a by-product, which can also be used as a fertilizer.
Within the rising expectations for the substitution of fossil energy with renewable energy as one of the solutions to cope with climate change, the environmental aspects of small-scale biogas plants, as widely used method for energy creation, should be evaluated in a holistic and systematic way. The use of small-scale biogas plants is mostly common for energy creation from waste in Southeast Asia.
This source of energy is mainly lauded for its low costs, clean production and high fertilization effects of digested matter for crops. There are number of advantages of small-scale biogas production on farms, including also savings on firewood or fossil fuels and reduction in odour and greenhouse gas emissions from using other fuels. However, biogas plants are often poorly managed and there is lack of proper distribution systems for biogas. That results in methane being release inadvertently through leaks in digesters and tubing, and intentionally when production exceeds demand. As methane has a global warming potential 25 times higher than that of carbon dioxide, environmental advantages of small-scale biogas plants might be compromised.
This dissertation intends to provide in-depth understanding about the issue with taking into accounts possible risks. Investigating of such a topic is within continuing concern about small-scale biogas technology in rural areas of developing countries. For this reason technical, social, economic and environmental assessment of small-scale biogas technology will be done. Methods of data collection will consist of questionnaire survey and focus group discussions among randomly selected owners of biogas plants, semi-structured personal interviews with local authorities and facilitators and observation. Furthermore, prediction of future development of this technology will be created.
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Service Area Marketing Plan
Sládková, Iva ; Bečička, Marek (referee) ; Heralecký, Tomáš (advisor)
The thesis focuses on service area analysis. The most fitted marketing mix for a particular market area and a marketing plan setting for XY Company are aims of the thesis. The company runs education field and service business. The marketing plan and mix should get the company to leading position in the market, using modern marketing tools. In a theoretical part of the thesis the basic issues are specified, the marketing mix and marketing planning are explained in general, including a description of an each marketing mix element and necessary analyses for marketing planning. In a practical part of the thesis the company and its background are defined and the final marketing plan is concluded.
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Zhodnocení spolupráce AERA Vodochody a.s. a Boeing Ceska s.r.o.
Zralý, Jan ; Kohoutová, Helena (advisor) ; Krause, Josef (referee)
Diplomová práce je zaměřena na zhodnocení přínosu spolupráce společnosti Aero Vodochody a.s. se silným zahraničním partnerem ? Boeingem. V teoretické části je vysvětlen pojem krize podniku, postup komplexní analýzy a strategie sanace. Praktická část obsahuje analýzu makrookolí a mikrookolí Aera Vodochody a profil společnosti Boeing. Na základě těchto analýz jsou zhodnoceny učiněné strategické kroky a jsou identifikovány hlavní faktory neúspěšné spolupráce.
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