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National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Company Marketing Strategy
 Jelínková, Vendula ; Suchý, Marek (referee) ; Schüller, David (advisor)
This thesis describes the proposal of a marketing strategy for a language school and translation agency MKM, which brought a book Wine Words to market last year that with professional English form, learns the wide range of wine terminology. This book became the basis of the whole thesis and is analyzed in terms of the environment in the form of situational analysis. Subsequently a criteria list was created, which becomes the basis for an Ishikawa diagram, and thanks to it the critical points were found, which were reflected in the draft marketing strategy.
Detailed record
Company Marketing Strategy
 Jelínková, Vendula ; Suchý, Marek (referee) ; Schüller, David (advisor)
This thesis describes the proposal of a marketing strategy for a language school and translation agency MKM, which brought a book Wine Words to market last year that with professional English form, learns the wide range of wine terminology. This book became the basis of the whole thesis and is analyzed in terms of the environment in the form of situational analysis. Subsequently a criteria list was created, which becomes the basis for an Ishikawa diagram, and thanks to it the critical points were found, which were reflected in the draft marketing strategy.
Detailed record

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