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Corporate Social Responsibility: cooperation between businesses and non-profit organizations
 Bajerová, Kateřina ; Margarisová, Klára (advisor) ; Radka, Radka (referee)
The objective of the thesis is to define key points of successful cooperation between businesses and non-profit organizations. The thesis is focused on Corporate Social Responsibility in terms of cooperation with a nonprofit sector. The theoretical part of the thesis defines the introduction into CSR topic, the introduction into non-profit organizations, types of cooperation, partnership of both sectors and criticism of CSR. The practical part of the thesis consists of a research, which is made by three research surveys. The first research survey uses the method of the secondary document analysis. Another two surveys are realized through semi-structured interviews. The interviews are taken with both sectors to deliver complex research results. Firstly with specialists from businesses and secondly with non-profit organizations specialists. Four key results come from the research and these significantly increase the success of mutual cooperation. These are accuracy prepared strategy, clear expectations on both sides, equal partnership and mutual respect of the expected standard.
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