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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Start-up Company Valuation when Applying Strategic Marketing Methods
 Štěpánek, Michal ; Svačina, Pavel (advisor) ; Rýdlová, Barbora (referee)
The thesis is aiming to describe a procedure suitable for business valuation of start-up companies. Secondary aim is to provide the value itself. There are several methods described in the theory, which are utilized to define the strategic position of a start-up company. Most of them come from strategic marketing. Chapters about finances and risk follow and work with the conclusions about the strategic position of the company. The application part starts with defining strategy and concludes with market value estimate. In respect to the width of the topic, the application part is aimed at core aspects only.
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