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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Key Account Management in the selected business company
 NOVÁKOVÁ, Michaela
This bachelor thesis is aimed at Key account management especially evaluation of the process of implementation and realization of the Key account management in a selected business company. The theoretical part is dedicated to the study of theoretical knowledge. There is described a trade, wholesale and retail, management, relationship management, key account management and marketing research. The practical part of this thesis describes process of implementation and realization of the Key Account Management in business company Makro, České Budějovice and presents qualitative and quantitative marketing research focusing on opinions of key customers on key account management in the company. The quantitative one is based on analysis of questionnaire for key account customers in Makro. The qualitative one is based on analysis of structured interview with key account manager from Makro. Finally, the evaluation of research and interview. The aim of the thesis is to suggest possible changes in the company for better key account management.
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